Why Content Marketing?
Let’s face it – we’re living in an age where the vast majority of customers are blind to advertising. We have adblockers on our browsers, we can skip through adverts on TV, and the only time adverts are worth talking about is if they’re exceptionally good – or completely tone-deaf.
Content marketing is the future of online advertising. Recent studies have shown that content marketing costs your business on average 62% less – but generates three times the leads. Even Coca-Cola now spends more on content creation than traditional TV adverts. (Source)
Content for the sake of content is pointless – both for you and your customers.
Which is where content marketing comes in.
How I Can Help
I have over three years of experience as a professional writer, and I’ve been running my own blog for over a year.
As a content specialist, I can help you to find your brand’s voice through a combined content strategy that encompasses your website, emails, social media, marketing materials, carrier pigeon messages – no matter what you publish and where, we can work together to build a content solution that works for your business.
Once I’ve helped you find a content marketing strategy that works for you, I can provide you with the content that you need to hit the ground running. Or, if you’d rather take the driver’s seat, I’m on hand with editing and proofreading services to make sure your content hits the mark.
Interested? Drop me a line – I’d love to hear more about your goals and how I can help you reach them!